Personal Brand Identity

Personal Brand Identity

I'm currently in the throws rebranding & redefining myself as a creative. Here's a little peak at some of the typography & iconography I'm implementing.

Modern Marilyn Co. Social Brand Identity

Modern Marilyn Co. Social Brand Identity

Social media design for vintage resale Etsy company I independently created.

Fountain Ballet Academy Brand Identity

Fountain Ballet Academy Brand Identity

Returning customer Katrina Frelich hired me to aid in the visual transition of her mother's longstanding ballet studio to compliment a recent name change after taking over the studio. This is one of the many things I dreamed up creating for her one day.


GRAPHIC DESIGN — Madalyn Knebel

Dedon Advertising

Dedon Advertising

Print advertising design I independently created.

Valentine's Event Promotion

Valentine's Event Promotion

Conceptualized, copy-wrote, & created print/digital visuals for a Rust Belt Market valentine's event.

CLIENT — The Rust Belt Market
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Open City Detroit

Open City Detroit

While working as the Brand Strategy Manager at Build Institute, we hosted a series called Open City Detroit — a monthly event with a relevant small business topic & panel of experts. This poster is a portion of the annual campaign I produced, which consisted of print, digital, & social media content, which drew people to our popular events.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Build Next Event Promotion

Build Next Event Promotion

While working as the Brand Strategy Manager at Build Institute, we hosted entrepreneurial workshops with experts on a monthly basis. This flyer is a portion of the campaign I produced, which consisted of print, digital, & social media content, which drew people to our often packed events.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Build Institute Newsletters

Build Institute Newsletters

While working as the Brand Strategy Manager at Build Institute, we sent weekly emails to inform the community of our programming & participant successes. I planned content for each newsletter, produced copy, & created designs or pulled imagery to visually draw in readers.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Block Party Flyer

Block Party Flyer

While working as the Brand Strategy Manager at Build Institute, we co-hosted a community event with Repair the World. We needed to attract our neighbors through joyful design. This is a portion of the campaign I produced, which consisted of print, digital, & social media content.

CLIENT — Build Institute / Repair the World
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Build Monday Motivation

Build Monday Motivation

While working as the Brand Strategy Manager at Build Institute, I began developing social media content, such as this Instagram quote, that would be relevant & sharable, in an effort to expand our presence & build out the existing brand in an authentic manner.

CLIENT — Build Institute
GRAPHIC DESIGN — Madalyn Knebel

Plant Care Postcard

Plant Care Postcard

While managing social media & design work for The Rust Belt Market's Co-Owner Tiffany Best's shop, Lady Lazarus, I researched, conceptualized, copy-wrote, & created print/digital visuals guides for customers.

CLIENT — Lady Lazarus
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Contest Social Media Content

Contest Social Media Content

Created social media content for fellow creative Elise Mesner to help promote her giveaway.

CLIENT — Elise Mesner
GRPAHIC DESIGN — Madalyn Knebel

Wedding Ceremony Chalk Illustration

Wedding Ceremony Chalk Illustration

CLIENTS — Jennifer & David Jagusch
ILLUSTRATION — Madalyn Knebel
PHOTOGRAPHY — Justine Castle

GroundWerx.CI Logo Design

GroundWerx.CI Logo Design

Re-branded Detroit non-profit Groundwerx.CI, starting with their modern logo, which then was applied to their print & digital needs.

CLIENT — Groundwerx.CI
GRAPHIC DESIGN — Madalyn Knebel

Fountain Ballet Academy Logo Design

Fountain Ballet Academy Logo Design

Returning customer Katrina Frelich hired me to aid in the visual transition of her mother's longstanding ballet studio to compliment a recent name change after taking over the studio.

CLIENT — Fountain Ballet Academy
GRAPHIC DESIGN — Madalyn Knebel