MADALYN KNEBEL

While working as the Director of Marketing & Events at Willis Show Bar, we hosted music & other entertainment 3+ nights a week, each needing their own unique promotion material.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

While working with photographer & artist Christian Gerard to develop his brand identity, I explored utilizing his images in potential social media content posts.

CLIENT — Christian Gerard
GRPAHIC DESIGN — Madalyn Knebel

While working with photographer & artist Christian Gerard to develop his brand identity, I explored utilizing his art prints in potential social media content posts.

CLIENT — Christian Gerard
GRPAHIC DESIGN — Madalyn Knebel

While working as the Director of Marketing & Events at Willis Show Bar, we created a new monthly event called Nouveau Rétro, which is a night were Dave Vessel & band takes modern songs & makes them sound old.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

While working as the Director of Marketing & Events at Willis Show Bar, I regularly created postcards for distribution around the metro area to promote our upcoming shows & series, including La Femme.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

While working as the Director of Marketing & Events at Willis Show Bar, we participated in a seasonal event called Dear Fall, Love Midtown. We featured live music, vendors, deejays, & special cocktails.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

While working as the Director of Marketing & Events at Willis Show Bar, one of my duties was marketing events to prospective audiences & one tactic was our visual brochure, geared towards guests who have not visited us yet. Here’s one page from the pitch deck.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

While working as the Director of Marketing & Events at Willis Show Bar, we developed a house band by the name of The Heavy Petters, who needed their own identity.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

Social media design for vintage resale Etsy company I independently created.

Returning customer Katrina Frelich hired me to aid in the visual transition of her mother's longstanding ballet studio to compliment a recent name change after taking over the studio. This is one of the many things I dreamed up creating for her one day.

GRAPHIC DESIGN — Madalyn Knebel

Print advertising design I independently created.

While working as the Brand Strategy Manager at Build Institute, we hosted a series called Open City Detroit — a monthly event with a relevant small business topic & panel of experts. This poster is a portion of the annual campaign I produced, which consisted of print, digital, & social media content, which drew people to our popular events.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

While working as the Brand Strategy Manager at Build Institute, we hosted entrepreneurial workshops with experts on a monthly basis. This flyer is a portion of the campaign I produced, which consisted of print, digital, & social media content, which drew people to our often packed events.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

While working as the Brand Strategy Manager at Build Institute, we sent weekly emails to inform the community of our programming & participant successes. I planned content for each newsletter, produced copy, & created designs or pulled imagery to visually draw in readers.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

While working as the Brand Strategy Manager at Build Institute, we co-hosted a community event with Repair the World. We needed to attract our neighbors through joyful design. This is a portion of the campaign I produced, which consisted of print, digital, & social media content.

CLIENT — Build Institute / Repair the World
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

While working as the Brand Strategy Manager at Build Institute, I began developing social media content, such as this Instagram quote, that would be relevant & sharable, in an effort to expand our presence & build out the existing brand in an authentic manner.

CLIENT — Build Institute
GRAPHIC DESIGN — Madalyn Knebel

While managing social media & design work for The Rust Belt Market's Co-Owner Tiffany Best's shop, Lady Lazarus, I researched, conceptualized, copy-wrote, & created print/digital visuals guides for customers.

CLIENT — Lady Lazarus
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Created social media content for fellow creative Elise Mesner to help promote her giveaway.

CLIENT — Elise Mesner
GRPAHIC DESIGN — Madalyn Knebel