Personal Brand Identity

Personal Brand Identity

I'm currently in the throws rebranding & redefining myself as a creative. Here's a little peak at some of the typography & iconography I'm implementing.

Willis Show Bar Social Media Promotion

Willis Show Bar Social Media Promotion

While working as the Director of Marketing & Events at Willis Show Bar, we hosted music & other entertainment 3+ nights a week, each needing their own unique promotion material.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

Nouveau Rétro

Nouveau Rétro

While working as the Director of Marketing & Events at Willis Show Bar, we created a new monthly event called Nouveau Rétro, which is a night were Dave Vessel & band takes modern songs & makes them sound old.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

La Femme

La Femme

While working as the Director of Marketing & Events at Willis Show Bar, I regularly created postcards for distribution around the metro area to promote our upcoming shows & series, including La Femme.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

Dear Fall, Love Midtown

Dear Fall, Love Midtown

While working as the Director of Marketing & Events at Willis Show Bar, we participated in a seasonal event called Dear Fall, Love Midtown. We featured live music, vendors, deejays, & special cocktails.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

Willis Show Bar Events Brochure

Willis Show Bar Events Brochure

While working as the Director of Marketing & Events at Willis Show Bar, one of my duties was marketing events to prospective audiences & one tactic was our visual brochure, geared towards guests who have not visited us yet. Here’s one page from the pitch deck.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

The Heavy Petters Logo

The Heavy Petters Logo

While working as the Director of Marketing & Events at Willis Show Bar, we developed a house band by the name of The Heavy Petters, who needed their own identity.

CLIENT — Willis Show Bar
GRPAHIC DESIGN — Madalyn Knebel

Modern Marilyn Co. Social Brand Identity

Modern Marilyn Co. Social Brand Identity

Social media design for vintage resale Etsy company I independently created.

Fountain Ballet Academy Brand Identity

Fountain Ballet Academy Brand Identity

Returning customer Katrina Frelich hired me to aid in the visual transition of her mother's longstanding ballet studio to compliment a recent name change after taking over the studio. This is one of the many things I dreamed up creating for her one day.


GRAPHIC DESIGN — Madalyn Knebel

Dedon Advertising

Dedon Advertising

Print advertising design I independently created.

Open City Detroit

Open City Detroit

While working as the Brand Strategy Manager at Build Institute, we hosted a series called Open City Detroit — a monthly event with a relevant small business topic & panel of experts. This poster is a portion of the annual campaign I produced, which consisted of print, digital, & social media content, which drew people to our popular events.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Build Next Event Promotion

Build Next Event Promotion

While working as the Brand Strategy Manager at Build Institute, we hosted entrepreneurial workshops with experts on a monthly basis. This flyer is a portion of the campaign I produced, which consisted of print, digital, & social media content, which drew people to our often packed events.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Build Institute Newsletters

Build Institute Newsletters

While working as the Brand Strategy Manager at Build Institute, we sent weekly emails to inform the community of our programming & participant successes. I planned content for each newsletter, produced copy, & created designs or pulled imagery to visually draw in readers.

CLIENT — Build Institute
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Block Party Flyer

Block Party Flyer

While working as the Brand Strategy Manager at Build Institute, we co-hosted a community event with Repair the World. We needed to attract our neighbors through joyful design. This is a portion of the campaign I produced, which consisted of print, digital, & social media content.

CLIENT — Build Institute / Repair the World
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Build Monday Motivation

Build Monday Motivation

While working as the Brand Strategy Manager at Build Institute, I began developing social media content, such as this Instagram quote, that would be relevant & sharable, in an effort to expand our presence & build out the existing brand in an authentic manner.

CLIENT — Build Institute
GRAPHIC DESIGN — Madalyn Knebel

Plant Care Postcard

Plant Care Postcard

While managing social media & design work for The Rust Belt Market's Co-Owner Tiffany Best's shop, Lady Lazarus, I researched, conceptualized, copy-wrote, & created print/digital visuals guides for customers.

CLIENT — Lady Lazarus
GRAPHIC DESIGN / COPYWRITING — Madalyn Knebel

Contest Social Media Content

Contest Social Media Content

Created social media content for fellow creative Elise Mesner to help promote her giveaway.

CLIENT — Elise Mesner
GRPAHIC DESIGN — Madalyn Knebel